#InboxInspiration: Valentine's Day Campaign Ideas For 2023
Put some love in your customer's inbox for 14th February.
Welcome to the first-ever #InboxInspiration!
Let's get straight to the big question right away...Will you be my Valentine? I'm just kidding. The big question is, is your Valentine's Day campaign ready?
If it's not, we're here to help! You don't HAVE to send a Valentine's Day email if it's not relevant to your business.
But if it is and you're not sending one because you don't know what to do then here are some ideas you can use for your last-minute Valentine's Day campaign!
Valentine's Day Offer
Objective - Provide your subscribers an incentive to shop for Valentine's Day. It can be a discount, a free gift, extra store credits, or a gift card.
Subscriber Segment to send to - Engaged 90 Days, Engaged 120 Days, Previous Valentine's Day Shoppers, New Subscribers
Subject Line Suggestions
Valentine's Special: 10% off on everything you love!
10% off for our Valentine ❤
15% Off: Love is in your inbox 💝
Celebrate your love with a great deal! 🎁
15% Off: Make your Valentine or Galentine smile with something special!
Preview Line Suggestions
Open for your special discount code.
Offer ends in 24 hours!
Put some heart in your cart with your exclusive code.
Shop thoughtful gifts with up to 20% off!
Don't miss out.
Campaign Strategy - Include your best-selling products in the email or your curated Valentine's Day collections. You can also highlight the difference between the regular price and the sale price under the products to make your offer more appealing.
Additional Tip - Include a timer in your email to create urgency!
Valentine's Day Gift Guides
Objective - Inspire your subscribers and give them ideas as to what they can shop for Valentine's Day. If you don't want to offer a discount on V-Day, gift guides are a great alternative to connect with your audience by providing value. People are generally overwhelmed and confused when it comes to buying gifts for a special day. When you do the work for them and curate gift options, it becomes easier for your customers to choose.
Subscriber Segment to send to - Engaged 90 Days, Engaged 120 Days, Previous Valentine's Day Shoppers, New Subscribers
Subject Line Suggestions
Need a romantic gift for your sweetheart? We got you!
Valentine's Day Gift Guide Is Here! 🌹
We found the perfect gift for your Valentine 👀💝
Turn up the romance with these gift ideas 💕
Valentine's Day Essentials 🥰
Preview Line Suggestions
Explore our curated collections and find the perfect gift for your special someone.
This gift guide has all you need!
Find lovely gift ideas and get inspired.
Make them smile with a gift just as special as them.
Gals, pals, or your lover, we got a gift for everyone!
Campaign Strategy - Promote your gift guide by listing products in the email or redirecting subscribers to your website. Make sure that the gift guide on your website has all the relevant products easily accessible.
Additional Tip - Add your gift guides to your website's homepage. You can also promote your gift guides in your Welcome Series flow.
That's all for this week's #InboxInspiration!
We hope these are useful to you, and that you’re ready to hit the list with some super strategic and event-based emails. You got this, I know you’ll crush it.
And if you’re looking for more campaign ideas for your brand, be sure to subscribe for campaign ideas every week!
Your Campaign Connoisseur
Shri
-The Email Astronauts