Nobody on your email list?

Here are some tips to get you started.

An email list can be one of the most powerful marketing tools for any business. It allows you to build strong relationships with your customers, promote deals and offers, and increase your reach all while staying true to your business. But how do you build an email list? Let’s take a look at some tips to help you get started.

Start Collecting Emails From Day 1

You should start collecting emails from day one. Even if you don’t have anything to give away or offer yet, start collecting those emails! Put up a sign-up form on your website and make sure it is easy for people to find. You can also add a pop-up email form on your website to capture more emails. As soon as someone visits your website, they could potentially sign up for your newsletter or mailing list. Every email sign-up goes a long way. Remember people sign-up because they believe in you and your business. They actively want to build a relationship with your business. You can reciprocate their efforts by giving them incentives or exclusive discounts. Read further to know what incentives you can offer.

Create Incentives For Signing Up

Another way to encourage people to join your mailing list is by creating incentives for signing up. This could be in the form of discounts, coupons, free content, or exclusive offers that are only available to members of the mailing list. This will entice more people to join because they know they are getting something valuable in return for sharing their contact information with you. Customers also love receiving exclusive or early bird offers that you can leverage to encourage more sign-ups.

Optimize Your Welcome Email

When someone signs up for your email list, make sure that they receive a welcome message thanking them for joining and outlining what they can expect from being part of the community. This is also a great opportunity to introduce yourself and tell them about why you started your business and what sets it apart from others in the industry. If done correctly, this is a great way to build trust and loyalty between you and potential customers before they even purchase anything from you! Be sure to provide them with the incentive you promised on the sign-up page such as exclusive coupon codes, free products/kits, etc. The first welcome email is the most important one and it also is the one that gets the most open and click rates, so make sure you utilise its full potential.

These simple ideas can help you welcome new customers and introduce your brand and vision to them. This is just Step 1 in how you can build a community for your brand and form stronger relationships with your customers encouraging them to purchase from you now and in the future. Stay tuned for more such posts where you can learn ideas on GROWING your email list, sending your first campaign, building a content calendar and so much more!